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A successful waste management start-up needed detailed, expert sustainability support, delivered in a flexible way that best suited a growing organisation.
Resordinate is enabling a global shift towards resource recovery and reuse across industry and commerce.
Its proposition, WasteMap®, is a digital twin of operational waste flowing across large, complex enterprises. This creates visibility and trust in waste data for sustainability and finance teams. They can then optimise materials budgets, reduce risks, identify efficiencies, measure impact and validate reporting. The data is normalised through their waste materials taxonomy and validated through their global registry of waste and recycling operators and sites.
Their clients are generally companies looking to reduce waste, meet ESG targets, and make more informed decisions as they transition toward more circular operations.
Elevating their market offering for business growth
To support business growth, Resordinate needed to elevate business proposals to be boardroom-ready and land instantly with C-suite prospects; pitches needed to present the strongest possible business case for adopting the WasteMap data pipeline solution.
Resordinate also needed to develop account strategies for complex, multi-stakeholder enterprise prospects where operations, sustainability and finance teams had differing priorities.
Measurable results from team integration
Cambianz Founder and Director Casilda Malagon serves as an ongoing fractional leader sitting on Resordinate’s management team. Her focus at Resordinate is operations, strategy and data analysis advisory, as well as supporting client pitches, senior event representation and acting in a CEO-advisory capability.
Working closely with the in-house team, Cambianz developed account strategies for priority enterprise clients that include international airports, hotel groups and aviation service providers.
The deep immersion in Resordinate’s environment and processes yielded insights that enabled Casilida to elevate Resordinate’s client proposal and pitching approach and provide sustainability standards expertise.
